As we enter the digital era, more people are looking for innovative and accessible ways to sell their products online. Digital products have gained popularity over the years, and with the rise of e-commerce, it’s no surprise that many entrepreneurs are looking for ways to sell their digital products online. From ebooks to online courses, …
In Kenya, print media has long been a crucial tool for marketing and promotion. It provides them with a fantastic opportunity to connect with their target market through a variety of formats, locations, and placements. This article will examine the value of print media advertisements for businesses, various forms or places or spots for print …
Media planning is an essential aspect of any marketing strategy and is a crucial component of both Above-the-Line (ATL) and Below-the-Line (BTL) marketing. In the advertising world, media planning refers to the process of determining the most appropriate channels and platforms to reach target audiences with specific marketing messages. Media planning involves determining the best …
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