The Importance of Media Buying in Kenya & How It Benefits Brands

Introduction: Why Media Buying is Important for Brands

Media buying is a crucial part of the advertising process. It is the process of purchasing ad space from media outlets such as television, radio, print, and online.

Media buying is important for brands because it allows them to get their message out in a way that reaches their audience. It also allows them to reach their target audience without having to spend too much money on production and distribution.


Spotify Media Buying by ASCL Agency

Why Media Buying is Important for Brands

Media buying is the process of purchasing advertising space in a media outlet for a client. There are many reasons why brands need to buy media, and it all depends on their goals. For example, if they want to promote a new product, they might want to purchase TV or radio ads. If they want to increase awareness of an event, they might purchase ads on social media networks.

How Does Media Buying Work?

It starts with a Media Plan. The media plan is a document that outlines the goals of the advertising campaign, as well as how these goals are to be achieved. It includes a list of all of the channels to be used and their proposed frequency.

The goal of this document is to give advertisers an overview of what they will need in order to achieve their desired result.

Who Can Buy Advertising Space?

The answer is that anyone who has the money to spend can buy advertising space in Kenya. A lot of people think that only big companies can advertise on billboards, but this is not true. You can purchase billboard advertising space if you have a product or service to sell.

The person who wants to purchase ad space should contact their local outdoor advertising company and find out how much it would cost to buy a billboard in their area. At All Seasons Communications, we do media buying for all our clients at good rates due to our healthy relationship with the media owners.

print media buying
UAP OldMutual print media buying by ASCL Agency

Where Can I Buy Advertising Space?

It can be on a billboard, on a television screen, or in a magazine. It can also be on the internet.

Check some of the brands we have done media buying for on our YouTube Channel.

ASCL media buying in kenya

ASCL Media buying in Kenya

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