Google Marketing Live 2023 was a showcase of Google’s commitment to helping businesses succeed. With new AI-powered solutions, omnichannel capabilities, and a focus on sales growth, Google is providing businesses with the tools they need to reach their customers and achieve their goals.
- Google is investing heavily in AI-powered solutions. This was evident throughout the event, with new features for Search, Performance Max, and YouTube all powered by AI. Google is clearly betting that AI will be the key to helping businesses succeed in the future.
- Google is focused on helping businesses reach their customers across all channels. This was evident in the new omnichannel features for Performance Max, as well as the new ways to measure product profitability. Google is making it easier for businesses to reach their customers no matter where they are in their buying journey.
- Google is committed to helping businesses grow their sales. This was evident in the new features for Performance Max, as well as the new ways to measure product profitability. Google is providing businesses with the tools they need to increase their sales and reach their goals.
Here are some of the specific announcements from Google Marketing Live 2023:
- New AI-powered features for Search and Performance Max campaigns. These features will help businesses improve how they build their campaigns and scale their creativity.
- New omnichannel and store-centric features for Performance Max. These features will help businesses reach their customers across all channels, including in-store.
- New ways to measure product profitability. These new features will help businesses understand how their marketing campaigns are impacting their bottom line.
- New Merchant Center Next experience. This new experience will make it easier for businesses to manage their product listings and data.
- New Product Studio features. These new features will help businesses use generative AI to create new scenes for their products.
- New YouTube features. These new features will help businesses expand their creative assets and optimize their results with Google AI.
