According to recent data, Gmail remains the most popular email platform with over 1.8 billion users worldwide. As of April 2022, Gmail holds 29.5% of the email client market share. Gmail accounts for 27% of all email opens.. This makes Gmail one of the most widely used email platforms, and an ideal choice for businesses looking to expand their reach and connect with potential customers.
In fact, according to a study by the Direct Marketing Association, email marketing has an ROI of 4,300%, making it one of the most profitable marketing channels available.